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Pura Vida Recovery Services

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Overview

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Pura Vida Recovery Services in Santa Rosa, California, offers a full continuum of care in a community-focused setting for adults with substance use and co-occurring mental health disorders. With services ranging from detox to transitional housing that combine structure with real-life needs, the program provides vocational support, sober living options, and specialized services for veterans and people involved in the criminal justice system. Clients build stability, connection, and essential tools for long-term recovery.

Address


Santa Rosa, CA 95404

Directions

Ages Served

  • Adults (Ages 26-64)
  • Young Adults (Ages 18-25)

Genders Accepted

  • Female
  • Male

Languages Served

  • English

Treatment

  • Long-term residential
  • Short-term residential

Special Programs

  • Service members
  • Adult men
  • Adult women
  • Court referrals
  • Military families
  • Past domestic violence
  • Past sexual abuse
  • Past trauma
  • Mental health disorders
  • HIV/AIDS
  • Pregnant/postpartum
  • Veterans
  • Pain management
  • Seniors
  • Young adults

Full Continuum of Care

Pura Vida provides a comprehensive path through recovery, starting with detox and extending through residential, outpatient options, and aftercare services. This full continuum enables clients to progress through levels of care without the disruption of changing providers, supporting a more cohesive recovery experience.

Emphasis on Community Reintegration

Beyond clinical treatment, Pura Vida focuses on preparing clients for life after rehab. Its programs include job readiness training, employment counseling, and life skills workshops, all practical resources that help individuals regain independence and daily structure. For many, this approach supports smoother transitions into sober living and independent housing, reinforcing long-term success.

Support for Co-Occurring Disorders

The facility treats clients with co-occurring substance use and mental health conditions, including depression, anxiety, suicidality, and personality disorders. The combination of evidence-based therapies and trauma-informed counseling offers targeted support for those navigating complex mental health challenges alongside addiction.

Inclusive and Specialized Programming

Pura Vida serves a broad adult population, with tailored support for pregnant or postpartum women, young adults, seniors, veterans, military families, and individuals with a history of trauma.

What Clients Say

Client feedback highlights Pura Vida’s sense of community and dedication to life beyond treatment. Many describe the program as instrumental in helping them build job skills and reintegrate into society. Some mention staff turnover or preferences for non–12-step approaches, suggesting that the experience may not be the same for everyone, but overall impressions reflect a facility that invests in real-world readiness and long-term recovery.

Cost and Insurance

Insurance Accepted

  • Anthem
  • Aetna
  • Blue Cross Blue Shield
  • Cigna
  • Humana
  • Kaiser Permanente
  • Optum
  • UnitedHealthcare
  • First Health
  • Magellan
  • TriWest
  • United Medical Resources (UMR)
  • Other Private Insurance
  • IHS-funded
  • TRICARE

Disclaimer: Additional insurance plans may be accepted. Please contact the provider directly to confirm current coverage details, as this information may change.


Cost

Cost ratings are our best estimates to help guide you, not guarantees. Actual costs may vary with treatment, insurance, and other factors. While we aim for accuracy, details may change.

0% Coverage 60% Coverage 80% Coverage
5-day Treatment $5,875 $2,350 $1,175
7-day Treatment $8,225 $3,290 $1,645
0% Coverage 60% Coverage 80% Coverage
30-day Treatment $27,000 $10,800 $5,400
60-day Treatment $54,000 $21,600 $10,800

Financial Assistance

  • Does not offer Free
  • Does not offer Payment assistance
  • Does not offer Sliding fee scale

Treatment

Treatment Setting

  • Long-term residential
  • Short-term residential

Treatment Approaches

  • 12-step program support
  • Anger control support
  • Brief intervention
  • Cognitive behavioral therapy (CBT)
  • Matrix Model program
  • Motivational interviewing
  • Relapse prevention support
  • Substance use counseling
  • Trauma-focused counseling

Additional Support and Services

  • Case management support
  • Help with transportation
  • Mental health support
  • Social skills training

Counseling and Education

  • Couples counseling
  • Family therapy
  • Group therapy
  • Job training and educational support
  • One-on-one counseling
  • Substance use education

Transition Support

  • Discharge and next steps planning
  • Ongoing recovery care
  • Overdose prevention and naloxone education
  • Post-discharge follow-up

Testing & Pre-Treatment

  • Breathalyzer testing for alcohol
  • Community outreach and support
  • Comprehensive health checkup
  • Hepatitis B testing
  • Hepatitis C testing
  • Mental health assessment
  • Mental health screening
  • Monitoring for metabolic syndrome
  • Oral fluid testing for drugs or alcohol
  • Substance use assessment
  • Testing for HIV
  • Testing for Sexually Transmitted Infections
  • Tobacco use assessment
  • Tuberculosis screening
  • Urine testing for drugs or alcohol
  • Substance use screening

Amenities and Experiences

Amenities

  • Sauna

Activities

  • Art therapy
  • Job training
  • Life skills workshops

Settings

  • City

Policies

  • Smoking allowed in designated areas
  • Vaping allowed in designated areas

Ownership Type

  • For-profit

Quality and Trust

A

Trust Score

A simple A–E grade that offers a quick view of how much confidence you might place in a facility. It’s not a guarantee of quality or outcomes, but a data-informed tool to help guide your search. More on our methodology.

The Joint Commission

The Joint Commission is one of the most trusted names in healthcare. If a rehab center has this accreditation, it means they meet strong national standards for safety, treatment quality, and staff training.

Learn more

Pura Vida Recovery Services
Call 707-879-8432

How we research treatment facilities

Across the site, our team has conducted over 1,000 pre-admissions calls to better understand the patient experience, interviewed facility clinical leaders, performed facility background checks, and compared our information against trusted public data sources.

Our research process begins with data from the Substance Abuse and Mental Health Services Administration (SAMHSA), accrediting bodies including The Joint Commission and CARF, government licensing agencies, and other trusted sources. From there, our team conducts significant original research, including:

- Pre-admissions calls: We speak with admissions staff to get a candid picture of patient experience.

- Background checks: We review complaints from past clients, media reports, actions taken by accrediting bodies, and positive recognition from notable organizations.

- Clinical interviews: We have in-depth conversations with clinical leadership, often lasting up to one hour, that give us a better understanding of clinical care.

- Data partnerships: We ingest and analyze exclusive data that provides information about in-network insurance status, cost, and more.

Research varies by facility. Each facility profile shows which research steps we completed and when each step was last performed. Learn more about our research process and background checks.

How we evaluate treatment facilities

These data help us develop a Trust Score for each facility—a simple letter grade that helps you assess how much confidence to place in a facility based on the information available to us. Trust Score considers accreditation, operating history, notable recognition, and concerns identified during our background check. Our Trust Score is an objective rating that is never influenced by advertiser payment. Learn more about our Trust Score methodology.

Important disclaimer

We cannot guarantee the quality of treatment at any facility. We cannot independently confirm the accuracy of every data point, and some information may become outdated or change over time. A Trust Score is a starting point, not a guarantee of treatment quality or outcomes. Please contact us if you would like to update or correct facility information.