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How We Rank Facility Results

To help you find the highest quality care, we use an objective ranking algorithm on region pages.

Home About Us Our Approach Ranking Results

The most important factor in our algorithm is Trust Score. We also consider a facility’s proximity, availability status, and profile completeness when determining sort order. When certain filters are selected—or on pages specifically tailored to a certain audience, treatment type, or accepted insurance—we also heavily weigh a facility’s relevance to your stated needs.

How we rank facilities

To help you find the highest quality care, we use an objective ranking algorithm. Our system doesn't just list facilities; it evaluates them based on a "Trust-First" model.

1. The Trust Score (primary priority)

The most important factor in our algorithm is the Trust Score. This is a composite metric that measures a facility's established reputation and commitment to clinical excellence.

What earns an "A+" grade? A facility only receives our highest "A+" ranking if it meets a rigorous set of criteria:

  • Gold-standard accreditation: The facility must hold current accreditation from The Joint Commission or CARF, two of the industry's most recognized benchmarks for safety and quality of care.
  • Proven longevity: The organization must have been in continuous operation for 20+ years.
  • Independent recognition or exceptional longevity: The facility must demonstrate an additional signal of established trust, such as substantial references from government, educational, or public health institutions; sustained recognition by respected national publications; or 50+ years of continuous operation.

Learn more about how we calculate a facility’s Trust Score.

2. Proximity and location

Once trust is established, we prioritize geographic relevance.

  • Hyper-local priority: Our algorithm favors facilities located within the exact city you are searching in.

  • Accessibility: We aim to reduce barriers to care by highlighting the most reputable options closest to your front door.

3. Real-time availability

The next layer of our ranking is availability status. We know that when you or a loved one needs help, "now" is the most important time.

Transparency note on availability: We receive real-time availability data primarily from facilities we have a direct relationship with.

  • Paid & non-paid partnerships: Some of these are paid relationships. However, many are not; we provide this availability-tracking service free of charge to non-profits that serve under-resourced communities.

  • Neutrality: A facility’s financial relationship with us does not influence our Trust Score requirements. 

4. Completeness of profile

The final layer of our ranking is profile completeness. To ensure a transparent and accurate view of a facility, we elevate listings with heavily verified and complete profiles. Examples of verified elements that boost a profile's ranking include:

  • Financial & insurance transparency: Clear cost data, pricing structures, and independently confirmed in-network insurance coverage.

  • Firsthand vetting: Insights gathered directly from our independent "secret shopper" evaluations and interviews with facility leadership.

  • Visual proof: Verified photo galleries that provide an accurate look at the environment before arrival.

When certain filters are selected—or on pages specifically tailored to a certain audience, treatment type, or accepted insurance—we also heavily weigh a facility’s relevance to your stated needs. Some availability information comes from facilities with which we have a direct relationship, including paid relationships, but payment never affects Trust Score.